Thief, 2021–2023
Graphic Design / Branding
Thief is a New York Times featured cocktail bar with locations in Greenpoint and the Lower East Side. I worked the with owner, John McNulty, to develop his idea of a contemporary neighborhood bar. He wanted the feel of the bar to be approachable, while paired with the grit of the late 70s/early 80s NYC art and music scene. To achieve this, I created their primary stencil logo and paired it with gestural graffiti-inspired elements.
In the summer of 2021, Thief opened their Greenpoint location. Based off of its success, they opened their second location in the Lower East Side less than a year later.